Typology of Virtual Retail Stores in 3-Dimensional Environments

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Typology of Virtual Retail Stores in 3-Dimensional Environments

The objective of this research is to contribute to our understanding of Virtual Commerce (V-Commerce) as a novel retail channel. Specifically, in 3D virtual stores, retailers can adopt and simulate most of the services and capabilities offered both in traditional and online retailing as well as apply innovative ones. In this context, this research aims to provide a classification scheme/typology of virtual retail stores in terms of store design and layout.