Transforming Supply-Chain and the Shopping Experience

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Transforming Supply-Chain and the Shopping Experience

Category : Paper Series EN

Issue No. 27 (April – May 2004)

Prof. Georgios I. Doukidis

Consumers have become increasingly demanding and frustrated with their in-store shopping experience. They will reward retailers that help them save time, make the in-store experience easier, and treat them with respect, honesty and fairness. This paper recognizes that developing a consumer-centric enterprise is the key to improving shopping satisfaction. Implementing this strategy needs innovative technology that assists the customers in the shop, accelerates the payment process through new checkout options, and maximizes the consumer benefit through interactive store communication. The paper analyses the major experiment that takes places presently worldwide that implement and tests the above services in real-life.

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