RFID and the Internet in Supply Chain: GSRT-PENED

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RFID and the Internet in Supply Chain: GSRT-PENED

Utilizing RFID technology and the Internet to support supply chain management and consumer marketing in a collaborative context

Funding Programme PENED
Funding Agency Ministry of Development, General secretariat of Research and Technology
Project type RTD
Starting Date 1 January 2006
Ending Date 31 December 2008
Scientific Coordinator Dr. Katerina Pramatari
Project Manager Mr. Aristeidis Theotokis
Contact Dr. Katerina Pramatari
Group SCORE

 

Description

RFID Technology in combination with Internet and other modern technologies give new opportunities for supply chain management and consumer marketing support. The objective of this project is to analyze these fields, to study the needs and develop the solutions required for the better exploitation of RFID technology, in order to succeed efficient supply chain management, better customer services, assure quality standards and innovative procedures. Specifically the fields that this project will deal with are:
• Study of innovative business models and supply chain management that use new technologies and applications in a collaborative environment ,
• Research relevant with the improvement of customer services using innovative technologies and RFID and their impact to marketing variables and consumer behaviour