Virtual Reality Internet Retailing: Experimental Examination of Interactive Shopping Interface – Store Atmosphere effects on user-consumer behaviour
PhD Thesis Description
Dr Ioannis Krasonikolakis is Lecturer in Retail Marketing at Southampton Management School, University of Southampton. He holds a Ph.D. in Marketing & Information Systems (thesis title: “3D Internet Retailing: Experimental Investigation of Interactive Shopping Interface – Store Atmosphere Effects on User-Consumer Buying Behaviour”.), a Master in Information Systems and a B.Sc. in Informatics all issued from the Athens University of Economics and Business (AUEB). He is also a research fellow of the Eltrun-Imes and ISTLab-IRIS research groups operated at AUEB. His research interests evolve around retail marketing, interactive marketing, consumer behaviour in ubiquitous environments and store atmosphere in traditional, 2D, and 3D online environments.
Previously, he has worked at the Technological Education Institute of Piraeus as an Adjunct Lecturer in the Department of Accounting and in the Department of Business Administration and has teaching experience in sections such as Object-Oriented programming, Marketing and Economics. Also, he has worked as an assistant consultant in Planning S.A. in the Grocery Retailing sector, and as a programmer in Siemens S.A. in the Software Department.
Dr. Ioannis Krasonikolakis
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Dr. Adam Vrechopoulos, Dr. Nancy Pouloudi