Personalised Interactive TV Advertising: The iMEDIA Business Model

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Personalised Interactive TV Advertising: The iMEDIA Business Model

Category : Journal EN

Pramataris, K., Papakyriakopoulos, D., Lekakos, G., Mylonopoulos, N. (2001). “Personalised Interactive TV Advertising: The iMEDIA Business Model”. Electronic Markets Journal, vol. 11, no. 1, pp.17-25.