Mobile Shopping of Electronically Referenced Grocery Products (IST-2000-26239)
MyGROCER aims to exploit the opportunities that emerging telecommunication and electronic commerce technologies (e.g. WAP, WML, GPRS) and automatic product identification technologies offer to the retail sector. Innovative home replenishment methods will provide significant value to consumers’ everyday life. The project is introducing value-added services over the next generation access medium of e-Business i.e. Mobile Networks in order to exploit the high penetration of mobile communications in Europe and bring closer in the digital economy persons not familiar with computers. My Grocer’s main objective is to introduce advanced B2C oriented E-services upon intelligent mobile access devices, enabling full interactivity, personalization and automation of home replenishment activities for products in the grocery retail sector with clear future extent to the retailing sector in general. To this end, it will develop the necessary infrastructure for the products, the supermarkets and the “smart” homes, and a supportive mediation platform that will act as the gateway between retailers and consumers, providing personalised services to consumers and advanced marketing facilities to retailers.