“Investigating Electronic Servicescape Effects on Consumer Behaviour in the E-Banking Sector: A Customer Relationship Management Approach” – Basic Research Funding Program (BRFP)

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“Investigating Electronic Servicescape Effects on Consumer Behaviour in the E-Banking Sector: A Customer Relationship Management Approach” – Basic Research Funding Program (BRFP)

This research was funded by the Research Centre of the Athens University of Economics and Business

 

The objective of this research is to develop an Electronic Servicescape (e-servicescape) framework in the context of Electronic Banking and measure the effects of its determinants/components on Consumer-User Behaviour through a Customer Relationship Management (CRM) approach.