Factors Affecting Perceived Impact of Electronic Marketplaces
Category : Paper Series EN
Issue No. 38 (May – June 2006)
Kioses Eleftherios, Pramatari Katerina
In the 1990s, the very promising at that time, B2B business model of “electronic marketplace” was introduced. Although, the literature on e-marketplaces begins as soon as 1991 , in the early 1990s we find very little work referring to the specific business model. In fact, when academic researchers classified internet businesses before 1995, in certain cases they did not even taken into consideration this business model of “markets makers”. By doing so – evidently today – they excluded a large part of e-business and specifically of business-to-business (B2B) e-commerce.