ECR Hellas

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ECR Hellas

Retailing and Social Prosperity: ECR Hellas

Funding Agency ECR Hellas
Project Type RTD
Starting Date 30 January 2005
Ending Date 31 May 2005
Scientific Coordinator Prof. Georgios I. Doukidis
Project Manager Dr Katerina Pramatari
Contact Dr Pavlos Vlachos
Groups IMES, SCORE

 

Description

This research involves measuring consumers’ attitudes towards retailing grocery stores. More specifically consumer perceptions regarding perceived service quality, value, satisfaction and trust are investigated in the form of a nomological network, essentially depicting the antecedent, mediating and consequent role of grocery retailing service evaluation constructs. The analytical methodology employed is covariance based structural equation modeling.