Δρ. Αριστείδης Θεοτόκης

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Δρ. Αριστείδης Θεοτόκης

Info

Ε-mail:

a.theotokis[at]aueb[dot]gr

τηλέφωνο Γραφείου:

+30 2108203663

Fax:

+30 2108203664

Διεύθυνση:

Ευελπίδων47-A & Λευκάδος33 Γραφείο801, GR-11362, Αθήνα, Ελλάδα

Προσωπική Ιστοσελίδα:

http://business.leeds.ac.uk/about-us/faculty-staff/member/profile/aristeidis-theotokis/

Short CV

Dr. Aristeidis Theotokis is a Senior Lecturer in Marketing at Leeds University Business School. He holds a BSc in Industrial Management and Technology from the University of Piraeus and an MSc in Operational Research from the University of Edinburgh. He has worked as an adjunct Lecturer in the University of Central Greece and in the Business College of Athens and as a Research Fellow in the ELTRUN Research Centre, in Athens University of Economics and Business.

He has industrial and academic experience in the fields of e-business, services marketing, consumer behaviour and retailing. His research has received strong recognition in the form of best paper awards and funding from research councils, government organizations and large multinational companies. His work has been published in leading academic journals such as Journal of Retailing, Industrial Marketing Management, European Journal of Marketing and European Journal of Information Systems

Research Interests

Research interests of Dr Aristeidis Theotokis lie in the area of services marketing, consumer behaviour and technology adoption in retailing. Mainly, he is studying consumer responses to innovative services in retailing. He is investigating consumer responses to self-service technologies and technology-based services according to the Service Science Management and Engineering (SSME) initiative. Moreover, he is interested in consumer responses to innovative pricing and promotion tactics such as dynamic promotion or expiration-date based pricing. He is also investigating consumer behaviour in retailing regarding issues of emotional attachment with retail brands and corporate social responsibility.