Consumers’ Behavioral Intentions in the Mobile Internet Services Market
Category : Paper Series EN
Issue No. 33 (July – August 2005)
Mobile Internet is defined as the wireless access to internet content via mobile devices (Kim et al. 2002). Through cellular phones and personal digital assistants, users gain access to tremendous amounts of information and products on the Internet, anywhere and anytime (Chae et al. 2002).The prospects for mobile internet services seem to be encouraging. According to a study conducted by AT Kearney and the University of Cambridge, for the first time since 2001, there has been a global increase in the proportion of mobile phone users that use the internet functionality of their phones (AT Kearney 2003).