Automatic Detection of Products Missing from the Shelf in Retail Sector
Category : Paper Series EN
Issue No. 40 (September-October 2006)
Consumer value and satisfaction are fundamental to building consumer loyalty (to the brand) and shopper loyalty (to the store) and to increase sales and category profitability (Campo et al, 2000). A powerful way to create value and satisfaction is to keep shelves fully ranged, but out-of-shelf (OOS) is still a frequent phenomenon in the grocery retail sector. Out-of-shelf rates vary wildly among retailers and their outlets depending on a variety of factors, but the majority tends to fall in the range of 5-10 percent (Gruen et al, 2002; Roland Berger, 2002; Roland Berger 2003).