16th ECR Europe Conference & Marketplace Brussels 9 &10 of May 2012
Wed 9 May – 9.00 – 10.45
Opening remarks and welcome to the 16th ECR Europe Conference & Marketplace
ECR 2022: “Collaboration – Setting the stage for the new generation”
Published in 2005, The case for ECR, a review of ECR adoption showed how ECR best practices had created substantial value both for the industry and consumer. As ECR enters a new era, the ECR Europe co-chairs will share the results of a new survey conducted throughout Europe on the adoption, use and benefits of ECR practices. They will discuss best practices and lessons from successful collaboration programmes and consider how to create further industry value in the next 10 years.
ECR in practice
Hear from industry leaders what ECR has brought to their company in the past decade. What worked well and what didn’t? What are the key lessons for successful collaboration in times of crisis?
Wed 9 May – 14.15 – 16.15
Retailing in the digital arena
Retailers and manufacturers have worked in recent years to integrate the physical world with digital technology. What principal trends are driving change in retailing now? How will new technologies and social networking impact the shopping experience? And how are retailers and manufacturers adapting to the changing retail landscape?
The New Normal
We have already gone through huge changes, but what lies ahead promises to be even more challenging. Digital has become the New Normal, and this will have an enormous impact on the way companies organise their communications with customers and how they have to organise internally.
Thu 10 May – 13.30 – 15.30
Retailing for the next generation(s)
Growing in the current economical climate is challenging. Doing it in a sustainable way is even more so. Or is it? Hear how sustainability can stimulate innovation, and how top retailers and manufacturers are integrating sustainability in their daily business in this eye-opening session.
Digital: from buzz to profits
Digital has become a reality in the EU grocery markets, but making profits “at scale” with digital is proving very difficult. Google’s knowledge of how companies can leverage the opportunities, combined with Mckinsey’s multichannel grocery insights from new research, will provide delegates with the most up-to-date and robust view of the opportunities and challenges ahead.
Managing Director Strategic Accounts SEEMEA – Google
Senior Partner – McKinsey