16th ECR Europe Conference & Marketplace Brussels 9 &10 of May 2012

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16th ECR Europe Conference & Marketplace Brussels 9 &10 of May 2012

Category : News , News SCORE

ECR, The Next Generation - ECR Europe conference & Marketplace - 24 & 25 april 2012

Plenary sessions

Plenary 1 – Collaboration in a crisis

Wed 9 May – 9.00 – 10.45

Opening remarks and welcome to the 16th ECR Europe Conference & Marketplace

Xavier HUA
Managing Director – ECR Europe

ECR 2022: “Collaboration – Setting the stage for the new generation”

Published in 2005, The case for ECR, a review of ECR adoption showed how ECR best practices had created substantial value both for the industry and consumer. As ECR enters a new era, the ECR Europe co-chairs will share the results of a new survey conducted throughout Europe on the adoption, use and benefits of ECR practices. They will discuss best practices and lessons from successful collaboration programmes and consider how to create further industry value in the next 10 years.
Thomas HUEBNER
Executive Director for Europe – Carrefour
Jan ZIJDERVELD
President Unilever Europe – Unilever

ECR in practice

Hear from industry leaders what ECR has brought to their company in the past decade. What worked well and what didn’t? What are the key lessons for successful collaboration in times of crisis?
Laurent FREIXE
Executive Vice President, Zone Director for Europe – Nestlé
Balloon
Sander VAN DER LAAN
COO Ahold Europe – Ahold
Balloon
Nikos VEROPOULOS
CEO – Veropoulos
Balloon

Plenary 2 – Digital – Reaching the consumer

Wed 9 May – 14.15 – 16.15

Retailing in the digital arena

Retailers and manufacturers have worked in recent years to integrate the physical world with digital technology. What principal trends are driving change in retailing now? How will new technologies and social networking impact the shopping experience? And how are retailers and manufacturers adapting to the changing retail landscape?
Barney BURGESS
COO Grocery Home Shopping – Tesco
Balloon
Georges-Edouard DIAS
SVP Digital Business – L’Oréal
Balloon
Swinda HAGEDOORN
Director Global Industry Solutions – TNT Express
Balloon
Olivier MARCHETEAU
President of Groupe Casino Cdiscount – Casino
Balloon

The New Normal

We have already gone through huge changes, but what lies ahead promises to be even more challenging. Digital has become the New Normal, and this will have an enormous impact on the way companies organise their communications with customers and how they have to organise internally.
Peter HINSSEN
Author

Plenary 3 – Growing… sustainably

Thu 10 May – 13.30 – 15.30

Retailing for the next generation(s)

Growing in the current economical climate is challenging. Doing it in a sustainable way is even more so. Or is it? Hear how sustainability can stimulate innovation, and how top retailers and manufacturers are integrating sustainability in their daily business in this eye-opening session.
Judith BATCHELAR
Director of Sainsbury’s Brand – Sainsbury’s
Balloon
Karen HAMILTON
VP Sustainability – Unilever
Balloon
Jens-Martin SCHWÄRZLER
CSVP Cosmetics Toiletries WE – Henkel
Balloon

Keynote Speech

Digital: from buzz to profits

Digital has become a reality in the EU grocery markets, but making profits “at scale” with digital is proving very difficult. Google’s knowledge of how companies can leverage the opportunities, combined with Mckinsey’s multichannel grocery insights from new research, will provide delegates with the most up-to-date and robust view of the opportunities and challenges ahead.
Sébastien BADAULT
Managing Director Strategic Accounts SEEMEA – Google
Nicolò GALANTE
Senior Partner – McKinsey