Working Paper Series

Απολογισμός E-Volution Awards 2012 Recognizing best practices in digital business

 Issue No. 67 (March - August 2011) 

Πρόσφατα πραγματοποιήθηκε η τελετη απονομής του πρώτου διαγωνισμού e-volution awards 2012 μέσα σε εορταστικό κλίμα, παρουσία συσσωμης της αγοράς. Τις απονομές των βραβείων έκαναν υψηλόβαθμα στελέχη της αγοράς, Πρόεδροι φορεων και Ινστιτουτων και εκπρόσωποι της πολιτείας. Τα e-volution awards αποτελούν τον μοναδικό και σημαντικότερο διαγωνισμό με στόχο την ανάδειξη και επιβράβευση των βέλτιστων πρακτικών στο χωρο του ηλεκτρονικού επιχειρείν.

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Buyer Behavior Models: GSRT-PYTHAGORAS PDF Print E-mail
Developing Buyer Behavior Models in the Context of Electronic Services and Collaborative Platforms

Funding programme: Programme for Education and Initial Vocational Training II (EPEAEK II)-Action 2.2.3.f-
Funding Agency: Ministry of National Education and Religious Affairs
Project type: RTD
Starting date: 1 January 2005
Ending date: 31 December 2006


Scientific coordinator: Prof. Georgios I. Doukidis
Project Manager: Dr. Adam Vrechopoulos
Contact: Dr. Pavlos Vlachos
Groups: IMES
Web Site: Pythagoras

Description

This research aims at developing and empirically validating alternative models of buyer decision making in the context of electronic services and collaborative platforms. It involves two methodologically interrelated sub-projects:

  1. Modeling the antecedent, mediating and consequent role of prominent service evaluation constructs, like perceived service quality, value, and satisfaction in the context of consumer electronic services.
  2. Modeling the antecedent, mediating and consequent role of relationship management constructs, like trust and commitment in the context of Business to Business electronic collaborative practices.

The analytic methodology that will be employed in this modeling effort is structural equation modeling with latent variables, that is covariance based structural equation models.

 
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