Supervisors:
Prof. Georgios I. Doukidis,
Dr. Katerina Pramatari Starting Date: April 2007 Short descriptionThis study aims at evaluating the effect of collaboration tactics among retailers and manufacturers regarding marketing and demand chain management practices on business performance and consumer satisfaction. Questions which will be investigated are the following: "What are the benefits of collaborative shopper targeting in contrast to the non collaborative one? What are the gains of the creation of differentiated solutions via collaboration among retailers and suppliers? To what level collaboration can improve new product introduction, store promotions and store assortment?" After exploring the benefits of the collaborative practices, the needed organizational prerequisites/critical success factors for a fruitful collaborative marketing and demand management will be studied further. The main question which will be researched is the following: "What are the needed management processes, business strategies, people's roles and characteristics to support an efficient implementation of the collaborative demand management?" Andriana's personal info
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Πρόσφατα πραγματοποιήθηκε η τελετη απονομής του πρώτου διαγωνισμού e-volution awards 2012 μέσα σε εορταστικό κλίμα, παρουσία συσσωμης της αγοράς. Τις απονομές των βραβείων έκαναν υψηλόβαθμα στελέχη της αγοράς, Πρόεδροι φορεων και Ινστιτουτων και εκπρόσωποι της πολιτείας. Τα e-volution awards αποτελούν τον μοναδικό και σημαντικότερο διαγωνισμό με στόχο την ανάδειξη και επιβράβευση των βέλτιστων πρακτικών στο χωρο του ηλεκτρονικού επιχειρείν.
