IMES

Working Paper Series

Issue No. 59 (December 2009 – January 2010)

Stelios Eliakis, Eleni Zampou and Katerina Pramatari

Information sharing and interoperability is a key ingredient for any system that participates in Service oriented architectures (SOA) and wants to communicate and exchange information with other partners. Although, there are many technologies that support interoperability, there is no research which extracts and aggregates the requirements of a system, the necessary architecture entities and tools. In this chapter we review the constraints and the principles that affect architecture design and the research efforts about interoperability infrastructures. Finally, we propose a set of architecture entities and tools that can enable, support and maintain interoperability in heterogonous, dynamic and constantly changing environments.

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Interactive Marketing & Electronic Services

Scientific Coordinator: Dr Adam Vrechopoulos, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Research streams

Electronic Retailing (e-Tailing) & Digital Marketing
Electronic Customer Relationship Management (e-CRM)
Human Computer Interaction & User/Consumer Behaviour
Personalization Methods and Techniques
Online Marketing Research
Marketing in Interactive Media (TV, Mobile Telephony)
Efficient Consumer Response and Demand Management Technologies and Practices

Research Objectives

Contribute to the Digital Marketing theory, through the provision of theoretical frameworks, techniques and guidelines tailored to the peculiarities and needs of the eBusiness environment.
Elaborate, apply and test the established Conventional Marketing knowledge/theory in the context of Electronic Commerce.
Identify Efficient Consumer Response practices through collaborative demand-driven supply chain and demand-based management.
Classify the research streams in the area of Digital Marketing and provide straightforward future research directions and perspectives.
Provide new theoretical guidelines and research frameworks tailored to the characteristics of the interactive e-commerce environment.
Investigate the effects of the B2C e-Commerce interactive electronic services and features in the fields of Marketing, Human Computer Interaction, Retailing, Demand Management through an interdisciplinary research approach, towards developing new theoretical frameworks and providing direct managerial implications.