IMES

Working Paper Series

Stability in a Specialized Supply Chain Setting

Issue No. 61 (April - May 2010)

The stable Supply Chain Network (SCN) configuration, introduced by Ostrovsky [11], is defined on a finite set of agents A that can be divided into k finite disjoint sets, A1 being the set of suppliers, Ak the set of final consumers, and Ai, i={2,3,…,k-1}, the sets of intermediary agents, and asks for a chain stable allocation of the agents. In our current work we present a specialized version of Ostrovsky’s generic framework, and prove that, under this setting, any k-sided SCN can be decomposed to k-1 united SM sub-markets. Moreover, we implement T-algorithm, presented in [11], as a generalization of the Gale-Shapley algorithm [7], and show how an intermediary-optimal solution can be derived, while we prove that the lattice formed by the set of solutions is distributive.

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Interactive Marketing & Electronic Services

Scientific Coordinator: Dr Adam Vrechopoulos, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Research streams

Electronic Retailing (e-Tailing) & Digital Marketing
Electronic Customer Relationship Management (e-CRM)
Human Computer Interaction & User/Consumer Behaviour
Personalization Methods and Techniques
Online Marketing Research
Marketing in Interactive Media (TV, Mobile Telephony)
Efficient Consumer Response and Demand Management Technologies and Practices

Research Objectives

Contribute to the Digital Marketing theory, through the provision of theoretical frameworks, techniques and guidelines tailored to the peculiarities and needs of the eBusiness environment.
Elaborate, apply and test the established Conventional Marketing knowledge/theory in the context of Electronic Commerce.
Identify Efficient Consumer Response practices through collaborative demand-driven supply chain and demand-based management.
Classify the research streams in the area of Digital Marketing and provide straightforward future research directions and perspectives.
Provide new theoretical guidelines and research frameworks tailored to the characteristics of the interactive e-commerce environment.
Investigate the effects of the B2C e-Commerce interactive electronic services and features in the fields of Marketing, Human Computer Interaction, Retailing, Demand Management through an interdisciplinary research approach, towards developing new theoretical frameworks and providing direct managerial implications.