Interactive Marketing & Electronic Services

Scientific Coordinator: Dr Adam Vrechopoulos, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Research streams

• Electronic Retailing (e-Tailing) & Digital Marketing

• Electronic Customer Relationship Management (e-CRM)

• Human Computer Interaction & User/Consumer Behaviour

• Personalization Methods and Techniques

• Online Marketing Research

• Marketing in Interactive Media (TV, Mobile Telephony)

• Efficient Consumer Response and Demand Management Technologies and Practices

Research Objectives

• Contribute to the Digital Marketing theory, through the provision of theoretical frameworks, techniques and guidelines tailored to the peculiarities and needs of the eBusiness environment.

• Elaborate, apply and test the established Conventional Marketing knowledge/theory in the context of Electronic Commerce.

• Identify Efficient Consumer Response practices through collaborative demand-driven supply chain and demand-based management.

• Classify the research streams in the area of Digital Marketing and provide straightforward future research directions and perspectives.

• Provide new theoretical guidelines and research frameworks tailored to the characteristics of the interactive e-commerce environment.

• Investigate the effects of the B2C e-Commerce interactive electronic services and features in the fields of Marketing, Human Computer Interaction, Retailing, Demand Management through an interdisciplinary research approach, towards developing new theoretical frameworks and providing direct managerial implications.

Researchers

• Dr Pavlos Vlachos
• Argirios Tsamakos
• Eleni Kevork
• Vasileios Koutsiouris
• Evangelia Mantzari